427-29 Broadway, New York

Fult ot with starch and gloas serene, The Unen collar starts the morn; Full ol al noontime it is seen AU willed, wrinkled and orlorn. That's what you must expect of such a collar; it's the linen of it. The stand-up collars won 't stand up, and the turn-down collars will wilt down. The easy, cheap, and pleasant way out of this is to wear " Cehuloid " Collars and Cuffs. These goods are made by covering linen collars or cufis on both sidesvith"CElXUL01D," thus mak ing thcm strong and durable, and waterproof, notaffected by heat or moisture. There are no other waterproof goods nade this way , consequently none that can wear so well. When soiled simply wipe them off with a wet cloth. Every piece of the genuine is stauiped like this : : -■Jla VTARK; Insist npon goodf so marked if you expect full satisfaction, and if your dealer does not keep them, send direct to us enclosing amount and we will mail sample. State size. and whether a stand-up or turned-down collar is wanted. Collars 25c. each. Cuffs 50c. pair. The CELLULOID COMPANY